Feeding the world’s growing population

New Zealand’s reputation as a quality food producer is growing.

Optimising food production

Over the next 50 years farmers around the world will need to produce more food than has been grown over the past 10,000 years.

Best use from a limited resource

Fertiliser helps farmers produce food efficiently by replenishing the soil. But fertiliser needs to be used responsibly.

Responsible and sustainable nutrient management

The Fertiliser Association invests in research and tools to ensure farm profitability while minimising nutrient losses to the environment.

The Fertiliser Association of New Zealand promotes and encourages responsible and scientifically-based nutrient management.

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‘C.R.A.F.T.’ is an easily remembered acronym that highlights the fertiliser use factors that land managers can readily control. It stands for:

  • Choice of fertiliser product
  • Rate of application
  • Application technique
  • Frequency of application
  • Timing of application

Carefully considering each of the C.R.A.F.T. elements allows fertiliser application practices to be planned to meet production and environmental objectives. Managing the product, rate, application technique, frequency and timing of application should ensure that nutrients are available in the right amounts at the right location and at the right time to meet plant needs. This will improve the efficiency of nutrient use and minimise the potential for nutrient loss.


The Fertiliser Association of New Zealand and Dairy NZ funded development of the Nutrient Management Adviser Certification Programme (NMACP). This industry-wide certification aims to ensure that advisers have the learning, experience and capability to give sound nutrient advice.

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17 February 2021

New publication showcasing Seventy years of data from the world's longest grazed and irrigated pasture trials, provides an invaluable data resource to help guide farming practices.

9 December 2020

Aqualinc has been awarded the Irrigation New Zealand Innovation in Irrigation Award for 2020, in recognition of their work for the Fertiliser Association on N-Wise irrigation strategies.

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